Social media platforms can present challenges to users with disabilities. Unlabeled images, long strings of text, confusing links, cryptic abbreviations, and uncaptioned videos are just some ways that your content can obscure your message for people with disabilities and users of assistive technologies.

You can build more inclusive, wide-reaching, trouble-free social channels by employing a few simple accessibility tips. Depending on the platforms you use, consider these techniques:

• Include all important information in the text of your message
• Caption videos in your social media messages or link to captioned versions
• Do not use images only to present information
• Enhance your image’s message with descriptive ALT text
• Make sure your colors have enough contrast for low-vision or color-blind visitors
• Provide meanings for unfamiliar acronyms and abbreviations
• Place #hashtags, links, and other mentions at the end of your main post
• Use camelCase or PascalCase for #HashTags to improve readability

For all social media messages:

• Keep your message clear and to the point
• Link to an accessible version of your message on your website
• Provide a contact link for users to request further information
• Share your message across multiple channels, leveraging the best features of each